Digital Marketing

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Whether you’re looking to raise brand awareness, increase traffic, launch a new product or simply get more sales, then a digital advertising campaign should be a part of your strategy. We’ll take a look at your business, target market and overall goals, and recommend the most effective channels and tactics to use. These could include:

Search advertising – on Google or Bing
Remarketing – advertising to people who have been to your website before
Display advertising – on the Google Display Network or with third party providers including programmatic display advertising
Social advertising – on Facebook, Twitter, Pinterest, Snapchat, Reddit & Instagram
Video advertising – on YouTube & other platforms

Digital advertising is getting more sophisticated by the day, allowing you to target customers in very specific segments – such as age, gender, marital status, location, job title, interests, hobbies, browsing behaviour and many more.

One of the biggest benefits of online advertising is the instant results you will see, and as everything can be easily tracked, you’ll know exactly what return you have got for your investment. The majority of digital ads work on a pay-per-click basis, meaning you pay nothing until an interested prospect clicks through to your website.

Digital Pro’s SEO team make it their business to stay on top of the dynamic landscape of search engine marketing and are perfectly placed to help keep you on top too.

For over 5 years, Digital Pro have worked with hundreds of clients on successful SEO campaigns. We continue to adapt and refine our offering in response to the challenges of Google’s dynamic algorithm; the system that determines which pages are shown in search results.

How Will Your Business Benefit from SEO Services?

Your business will benefit from the knowledge and expertise of an SEO agency with a sustainable approach, and a proven track record of success in every vertical.

We don’t believe in a ‘one size fits all’ approach to SEO. We start each project with a blank canvas, working to meet your business’s KPIs such as driving more sales online, successfully engaging with your target demographic and increasing brand awareness organically.

Upon onboarding with Fat Media for our Search Engine Optimisation services, we will examine your market sector to devise a SEO strategy that’s unique to your requirements. We’ll take the time to conduct in-depth research into finding the ideal keywords to use for the optimisation of your website which will help not only to drive traffic to your website, but traffic that’s more likely to convert.

Bespoke SEO Agency Services

Every SEO project we undertake involves a combination of expert tactics to get the best possible outcome for your website. These tactics comprise of SEO audits, technical SEO and onsite SEO.

SEO Audits to Maintain Website Health

A SEO audit is similar to taking your car for a service; regularly servicing your website is one of the most important things that you can do to ensure that it runs as well as you expect it to.

Likewise, regular SEO audits are necessary to make sure that your website is performing to its maximum potential. This means that if your website isn’t properly optimised for search engines, you will miss out on significant levels of traffic and revenue.

Our SEO agency specialists boast years of technical onsite SEO experience, so we are able to identify and repair any errors that are holding your website back.

What’s Included in a SEO Audit?

There are many areas that we cover in our SEO audits. Some of the most important elements include:

Keyword Relevance

It’s best practice for SEO to conduct what’s known as a keyword audit every 12 months (this will also be done during your onboarding if your website has previously been optimised). This involves assessing your website’s current optimisation to determine if the keywords used to optimise your website remain relevant to your campaign. The reason why we do this is because search intent is a naturally changing and evolving process; the way someone searches for something today may not be how they search for something tomorrow!

Fresh Content

The best way to rank well on Google is to provide your website’s users with great quality content. We always work towards the EAT principle; Expertise, Authoritativeness and Trustworthiness. The more useful the information, the less likely it is that your prospecting customers will look elsewhere which means that they will also be more likely to convert.

Broken Links and Errors

Broken links, whether internal or external, are a natural occurrence and are sometimes unavoidable, especially if you have an eCommerce site where products are constantly being taken down off the site and replaced. When a user clicks on to a broken link, this will take them to a 404 not found page and large numbers of these can affect the usability of your website. As part of Digital Pro’s bespoke SEO agency services, we ensure that these broken links and other errors are swiftly and successfully resolved.

Site Architecture

Site architecture plays a big role in usability and can mean the difference between an easy user journey leading to a conversion and a bad user journey where the user exits your website and looks elsewhere. As part of our search engine optimisation services, we will ensure that the architecture of your website is refined for the best possible experience.

Backlinks

Backlinks are links from external domains which point back to your website are one of the most important ranking factors for SEO. Sometimes, your website’s backlink profile will include spam links which can have a negative effect on your SEO campaign. If we find that this is the case during our audit, we will highlight the potentially damaging links and submit them to Google to disavow. These means that Google will not take these links into consideration when analysing your domain. Additionally, we will undertake an analysis of your competitors’ backlink profiles to determine if there are any opportunities for backlink acquisitions in order to raise your site’s overall authoritativeness on search engine results pages.

Page Speed

As of July 2018, Google announced that its algorithm would be taking page speed into consideration when determining the placement of pages in SERPs (search engine results pages). With page speed now being a ranking factor for SEO and to ensure the best possible user experience, it’s critical that your website runs fast and smoothly. Our SEO team will work with Fat Media’s developers to ensure that your site loads as quickly as possible.

These are just some of the services that our SEO agency provides. We complete a full audit of your current SEO standing to identify where you are already performing well, and which areas are in most need of attention.

After we have performed a full SEO audit of your website, we’ll present our findings and recommendations. Our findings will include any faults or opportunities for improvement which will be accompanied by a clear plan of action for how we will turn your website into a powerful marketing tool.

A thorough analysis of your market sector will also take place, specifically investigating onsite SEO tactics implemented on competitor sites, as well as their sites’ user experience and content success. By evaluating your standing against theirs and seeking out opportunities they haven’t taken advantage of, you will be in the best position organically to compete.

Technical SEO Services

Our 40 point technical SEO review examines key SEO elements on your site including:

Site architecture and internal linking
Duplicate content
Canonical issues
Reviewing backlink profiles, building and cleansing
Page load times
Sitemaps
Search engine crawler access
User experience design

If you have received a manual penalty, or lost rankings due to a recent Google algorithm change, it is often technical SEO amendments that can reverse your misfortunes.

Onsite SEO Services

There are so many ways to improve your web pages, from meta tags and keyword usage, clever copywriting, alt text, even the URL. By making small changes to your content in the right way, our SEO team can really make a difference to your overall visibility in search engines.

Our onsite SEO services will be undertaken on your website on a monthly basis to work towards ensuring it’s optimally running and conforms with Google’s Webmaster Guidelines.

Content Marketing and Link Building for SEO

Content marketing and outreach is the process of getting links to your site from other relevant, authoritative sites. Our agency is home to copywriters as well as SEO specialists, so we have all the skills needed to write compelling articles that will be shared by other influential sites and social media profiles.

We understand what’s needed for content marketing to succeed in search today. From getting content right for your audience and searcher intent, to understanding how your website can establish the expertise, authority and trust that search engines look for, our team of SEO experts will liaise with Fat Media’s content team to deliver results that count.

Enquire for Specialist SEO Services from Fat Media

Our SEO agency provides services that are a great complement to many other digital marketing areas, including social media marketing, digital PR campaigns, digital advertising services and design.

If you’re looking for a digital marketing agency that provides bespoke Search Engine Optimisation services, we are the right people for the job. Get in touch with us today to chat with one of our consultants, to find out how we can help you.

Email marketing remains the most effective marketing technique by ROI, but that means it is well-used by everyone including your competitors, and so it is increasingly important to stand out in the crowded inboxes of your customers.

Building Trust

Consumers are more guarded than ever when it comes to handing out their email address. Building trust starts with your on-site messaging – why should a customer give you their contact information? What will they get in return? We can help maximise your email database growth with clever copywriting and a simple, user friendly sign-up process.

Onboarding your email subscribers is also vital, but thanks to simple automation which we can help you to set up, you can send timely, relevant and interesting content to your new subscribers, and actually have them look forward to your next newsletter.

Our stringent authentication process will also ensure your emails are loved by inboxes – meaning your emails are not stuck in spam folders, or worse, lost in cyber-space altogether!

Building sales

Email marketing gives the best return on investment of any communications tactic, and with the features of our email marketing platform, it’s easy to see why:

Responsive design as standard – to your campaign looks great on any device
A/B or multivariate testing – to optimise your campaigns
Personalisation and dynamic content – to make every email relevant
Behavioural triggers – to send a campaign after a user completes a specific action on your site
Advanced reporting – to see exactly how successful your email was
Google Analytics integration – tracking your user’s journey and attributing sales back to your email campaigns

We can offer a fully-managed service if required, or can simply provide full training and ad-hoc support to your in-house team. Get in touch with one of our consultants today to discuss how our email marketing team can help you.

Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.

It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat… It can be hard to keep up, or even know where to start!

That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.

Social Media Audit

We start by performing an audit of your target audience and cross reference this with your current channels set up – however many this may be. This is a key stage in the process as we’ll make sure the right channels are set up for the right audience in mind. We’ll also make sure these profiles are optimized for best practice too.

Build Your Audience

We’ll strategically target users and influencers in your industry to follow/monitor in order to put your brand front and centre to those who will make a positive difference.

Engage With Influencers

Not only do we target influencers to follow, but we’ll engage with them too. We’ll work closely with your business to define a tone of voice that suits your brand’s style and start conversations with influencers in your sector. We will agree a personalised ‘code of conduct’ with you which means we won’t engage with users without your expressed permission and knowledge beforehand.

Social Posting

We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.

Social Advertising

Social advertising can turbo boost engagement and website traffic to unprecedented heights. Take a look at our Digital Advertising page for more information.

We can also deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product.

We will provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business, ensuring it’s meeting (and exceeding!) key targets set out at the audit stage.

Say hello to discuss how we can help you shine on social media.

Here at Digital Pro, we’re proud to be a Google Premier Partner PPC agency, which means we meet and exceed Google’s highest performance targets, and receive exclusive training from Google themselves.

If you need quick results from a marketing campaign, pay per click, or PPC advertising could be the answer. By utilising Bing and Google adverts, you can reach new customers who are exactly the right target market for your brand, and start seeing conversions within days, or even hours.

We are based in Dubai, UAE and Pakistan so you can rest assured that by choosing Digital Pro for your PPC AdWords management, you’ll be in the best position to receive a great ROI whether your campaign is local, national or international. Here’s how we do it.

Creating Your Campaign

The first thing we do is understand your goals – do you want to drive website traffic, phone calls, store visits? Next, we identify your audience. Bing and Google ads allow you to be extremely granular, using parameters such as location, device, age and gender to hone in on the most relevant people.

Most important though, is the keyword research phase, where our PPC management experts find the right search terms and phrases for your product or service. These determine when your ads will show, so finding the right keywords is vital!

Managing Your PPC Campaign

Your dedicated PPC Account Manager will take personal responsibility for your campaign. Each of our team has been trained personally by Google, so they really know their stuff. Here’s how they get the most from your Adwords budget:

Write compelling ad copy to maximise your click-through rates
Create bespoke, targeted landing pages to boost conversions on your site
Analyse the performance constantly, making small tweaks to maximise results
Monitor bids, to ensure you pay as little as possible per click
Optimise your campaign by focusing budget on the ads that convert the most and cost the least

Why Choose Fat Media as Your PPC Agency?

Google Premier Partner PPC agencies like us are trusted by Google to offer great customer service as well as effective advertising campaigns. We offer 100% transparency, sending each client a monthly report showing where every penny has been spent, and what return this investment gave. Any leftover budget at the end of a given month simply rolls over to the next month as standard. Should you have a query, your Account Manager provides a single, expert point of contact.

Pay Per Click advertising is a great complement to other digital marketing practices such as social media marketing as well as our bespoke SEO agency services.

If you would like to discuss integrating our PPC and AdWords management services into your digital strategy, get in touch with us today.

The aim of content marketing is to engage your target audience and keep them returning to your site for content such as news, ideas or industry comment. By becoming a resource for your potential customers, your brand will be front of mind when they are ready to purchase.

As every business is unique, we’ll create a bespoke content marketing strategy to attract the right visitors to your site, as well as setting out some specific goals. This could involve creating video content, how-to guides, news articles, even mini games to entertain your audience.

Our specialist outreach team can then work on sharing your latest content with leading websites, blogs and social media personalities to extend the reach and awareness of it – gaining you additional traffic from people who may otherwise not have found your business.

Real Results

Our agency is lucky to be home to a talented content marketing team made up of journalists, PR professionals and bloggers, who each have established relationships with a wide network of publications.

Of course, seeing a return on your investment in content marketing is crucial, which is why you’ll receive a monthly report from us, detailing what we have done and the results we have achieved – including our progress toward the goals set out at the start.

To see an example of a recent content marketing project, check out the infographic below. Or, head over to our Portfolio page. If you like what you see, and would like to find out how content marketing could grow your website traffic (and sales!) get in touch with us – we’d love to hear from you!

The online marketplace is getting increasingly competitive, making it challenging to stay ahead of your peers. So, why not enlist the help of our experienced digital advertising team, who have all the knowledge you need to make the most of the opportunities available.

Advertising Options

Search advertising – on Google or Bing
Remarketing – advertising to people who have been to your website before
Display advertising – on the Google Display Network or with third party providers including programmatic display advertising
Social advertising – on Facebook, Twitter, Pinterest, Snapchat, Reddit & Instagram
Video advertising – on YouTube & other platforms

Why Digital Pro?

As a Google Premier Partner agency, we have a detailed knowledge of Google AdWords products as well as full certifications. This means that all members of our performance media team are not only certified, but also constantly remain on top of changes and trends in the industry. So, not only do you get our specialists on your side, you’re also benefitting from Google’s gurus too.

Our talented design team are also on hand to create the striking visuals you need to make an impact on whichever channels you choose to advertise. From banner ads to Snapchat filters, they can even animate your assets to really capture the attention of your target audience.

We are the proud winners of ‘Best Digital Marketing Campaign’ from the 2018 Northern Digital Awards, for a multi-channel digital advertising campaign with BeGambleAware – find out more about that project in our portfolio.

Give us a call to discuss how digital advertising can benefit your business.

Influencer Marketing Services

It’s well-known that a mention by star internet personalities like Zoella or Kim Kardashian can do wonders for your brand, but there’s a hefty price tag attached for a single mention. The answer though, is with our blogger outreach agency and the thousands of bloggers who don’t have celebrity status, but do have large followings and plenty of influence.

By supplying these bloggers with a product to review, or as a competition prize, you can get people talking about your brand or product, spreading word-of-mouth recommendations and generating referral traffic, and sales.

Influencer marketing services really took off in 2016, but it’s actually something we have been doing for a number of years. This means we now have a network of over 20,000 professional and amateur bloggers in theUAE, UK, USA, PAKISTAN and more. Popular blog topics include fashion, beauty, travel, food, fitness and craft – but this is by no means an exhaustive list. Whatever your sector, we’re confident we’ll know some relevant popular bloggers – and if we don’t, we’ll make it our mission to find some!

The team behind our influencer marketing services and campaigns are bloggers themselves, so know from first-hand experience how best to engage with bloggers and get your product featured on their blogs and social media channels.

How a Blogger Outreach Agency Benefits Your Brand

Our influencer marketing services go hand-in-hand with our SEO agency services. It builds varied, natural links alongside social media shares, which both contribute to your overall rankings in search engines – particularly for individual products.

Choosing a blogger outreach agency is also excellent for brand awareness, so if you are a new company, have a new product to launch, or are just looking to grow your market share, influencer marketing is for you.

Industries perfect for influencer marketing activity include:

beauty and cosmetics
sports and fitness
hospitality
fashion
travel

Contact our team today to discuss how our influencer marketing services can help get the world talking about your business. Or, for more information, check out CollectivEdge – our dedicated site with information for both bloggers and brands looking to get involved.